
Haleon
- Sector
- Healthcare and pharma
- Location
- Rio de Janeiro, RJ
- Client
- Haleon
We had the great opportunity to create global Haleon's first space in Latin America, in Duque de Caxias.
Being in tune with the client allows us to make projects flexible and to understand in order to meet their needs, and that is what led us to a successful result. The creative process was a joint effort. The client already had in mind what they wanted for the space, and we adapted the forms based on the client's very well-defined needs. We kept the layout sober and at the same time energetic, so that it could accommodate whatever brand identity was to come.
We really enjoyed working with the brand, the company and the color, but the lack of brand guidelines made the work even more challenging, as we needed to create a space that, besides meeting the brief, had to adapt to the new brand that was on its way.
Because this is an open environment, with the staff open space laid out using desks that may not belong to any one person, we addressed the human side of the space with clouds over the desks and biophilia. The project also includes individual storage for personal belongings, phone booths and plug-and-play niches. A cafeteria and quick meeting area are also part of the space, as is the area set aside for training and PPE changing for direct access to the laboratories.
Our biggest impact was the client's pleasant surprise at seeing everything take shape.
Seeing the finished project and the client's satisfaction was really great for us!
Watch the full project video



