
- Sector
- Healthcare and pharma
- Location
- São Paulo, SP
- Client
- Merz
Merz: corporate office in the healthcare and pharma sector in São Paulo.
The initial goal for the project was to create an elegant, Instagram-worthy space. A multidisciplinary aesthetics training space, with an auditorium, procedure room, lounge, photo studio, recording studio and dressing room.
The sophisticated brand, using only black and white, was the first thing that came to mind for the concept. As always, thinking about people, it occurred to us that at Merz, “We are working with people, with skin!”. From this idea, together with a Pantone palette evoking the tones of different skin types in a cellular pattern and a play of light, Merz Houze was born.
We used the brand color only at the entrance, on the white cell-shaped counter set against the glossy black floor and background, and led the way to the procedure rooms with a wide pergola.
The different Pantone colors were spread throughout the rest of the space, interspersed according to the needs of the space.
Alongside the strong presence of black and white, we also used biophilia.
Even the metals found in buffets and light fixtures follow the Pantone colors used in the project, as does the custom shape of the pendants.
A space with plenty of multimedia, noticeable as soon as you step out of the elevator, where the mirrored enclosure with holographic projections plays with information. The connection between the auditorium and the procedure rooms, with specific dimmable lighting for each function, is a core part of how the space works.
Our goal from the start was to surround everyone who enters the world of Merz with an environment of diversity, comfort and well-being.
See the Testimonial



